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Abstract

This paper presents first results of a research project conducted at the Vienna University of Economics and Business Administration. The focus of the project is to analyze customer perceptions towards Mobile Java Games and to identify gaps in Mobile Java Games research. A major finding is that transaction data typically collected by Mobile Service Providers can deliver only limited explanations on customer behavior. Thus, the existing information should be enriched by additional data such as consumer surveys and market research. This would enable firms to improve their market strategies.

Item Type:	Book Section
Uncontrolled Keywords:	m-commerce, Mobile Java Games, mobile entertainment, marketing
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management Q Science > QA Mathematics > QA76 Computer software T Technology > TK Electrical engineering. Electronics Nuclear engineering
Pre-2014 Departments:	School of Engineering
Related URLs:	Publisher Organisation
Last Modified:	14 Oct 2016 09:17
URI:	http://gala.gre.ac.uk/id/eprint/6809

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