Davidson, Rob (2008) What does generation Y want from conferences and incentive programmes? Tourism Insights.

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Abstract

This article examines the particular characteristics of Generation Y, such as their high expectations, their desire for ongoing education and their technological aptitude. It investigates the ways in which conferences and incentive programmes can be designed in such a way that they appeal to this youngest, but fastest-growing, segment of employees. Approaches include effective use of technology, involvement at the design stage, consideration of CSR and sustainability and effective use of speakers.
The recommendations will be of interest to all intermediaries and suppliers in the conference and incentive travel industry, including convention bureaux and other destination marketing organisations, destination management companies, professional conference organisers and incentive travel houses, venues and speakers.

Item Type:	Article
Additional Information:	[1] Please note that Tourism Insights will no longer be updated after April 2010, but existing Insights articles and the Destination Manager's Toolkit will continue to be available on this site until September 2010 [2] Tourism Insights is published by VisitBritain in association with Tourism Together
Uncontrolled Keywords:	generation Y, conferences, incentive programmes
Subjects:	A General Works > AS Academies and learned societies (General) G Geography. Anthropology. Recreation > G Geography (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Organisation
Last Modified:	14 Oct 2016 11:26
URI:	http://gala.gre.ac.uk/id/eprint/5742

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