Decker, Olufemi Sallyanne and Sale, Christopher (2009) An analysis of corporate social responsibility, trust and reputation in the banking profession. In: Idowu, Samuel O. and Filho, Walter Leal, (eds.) Professionals' Perspectives of Corporate Social Responsibility. Springer, Berlin, pp. 135-156. ISBN 9783642026294 (doi:10.1007/978-3-642-02630-0_8)

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Abstract

Bankers and other financial services professionals play a fundamental role in determining the economic fortunes, stability and sustainability of modern economies. Using Carroll’s (1991) four part model of CSR and evidence from a small interview survey and desk study of documented interviews, CSR reports and other representations from bankers, the chapter explores bankers’ understanding of and approach to CSR in a global environment and in a variety of contexts. Secondly, bankers’ involvement in CSR is analysed from a variety of sociological perspectives. We suggest that trust, reputational and regulatory risks are particular concerns in bankers’ efforts to engage with CSR. While bankers may have made some advances in embedding CSR through reporting initiatives and at a firm and strategic level, such an approach has shortcomings when the role and place of the banking profession is considered from a wider sociological perspective. For bankers to engage meaningfully with and embed CSR, they must look beyond their functional role in society.

Item Type:	Book Section
Additional Information:	This article is in Part 1 of the book - entitled - Business Management
Uncontrolled Keywords:	banking profession, corporate social responsibility, CSR pyramid, sociological perspectives on CSR, global financial crisis,
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Accounting & Finance
Related URLs:	Publisher
Last Modified:	14 Oct 2016 09:14
URI:	http://gala.gre.ac.uk/id/eprint/5606

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