Decker, O. (2010) Outreach competences of British credit unions and their role in promoting financial inclusion. In: EIASM 5the Workshop on Organisational Change and Development: Core Competences in a Changing World, 23-24 Sep 2010, Vienna, Austria. (Unpublished)

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Abstract

This paper examines the role of the outreach competences of not-for-profit co-operative credit unions in promoting financial inclusion in Britain. Since the late 1990s, measures adopted by the UK government to widen access to financial services and efforts of the British credit union movement to develop of ‘new model credit unions’ have dramatically altered the operating environment of the sector. These changes have required British credit unions to adapt to a range of structural developments and strategic challenges that include regulatory reform, product innovation, market development and industry consolidation. The paper critiques the view that proximity of credit unions to the communities that they serve enhances their ability to access and serve low income groups competitively. By means of a case study, we explore how outreach competences and strategies may have evolved and developed in a credit union’s efforts to promote financial inclusion sustainably and competitively.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	credit unions, organisational change, core competences, outreach and marketing, financial inclusion
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HG Finance
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Accounting & Finance
Related URLs:	Organisation
Last Modified:	14 Oct 2016 09:14
URI:	http://gala.gre.ac.uk/id/eprint/5596

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