Xie, Ying (2010) Millennium Dome to O2: travel plan for a new entertainment facility. In: Proceedings of the 15th International Symposium on Logistics (ISL 2010). Configuring Next Generation Supply Chains . Centre for Concurrent Enterprise, Nottingham University Business School, pp. 375-379. ISBN 978 085358 267 0

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Abstract

Purpose
The travel plan designed for the O2 is described in this case study as the teaching materials to help student understand how to make a travel plan for a newly developed
leisure venue and the factors to be considered in making the plan. It illustrates how to design multimode transportation and mode split for passenger travel. It also allows students to consider environmental protection issues when developing a green travel plan for a new area.

Design/methodology/approach
This case is mainly secondary research and compiled from published resources about The O2, survey outcomes and monitoring reports provided by Anschutz Entertainment Group
(AEG) (2006, 2007), as well as other relevant literature.

Findings
The travel plan is developed with comprehensive targets and a monitoring programme to encourage environmentally sustainable travel choices by visitors to the O2, and devised a coordinated approach for the benefit of the environment around the O2. Key strategies proposed in the travel plan include the appointment of a full time transport coordinator to work with partnership organisations, including the London Borough of Greenwich (LBG), Transport for London (TfL) and other transport operators, improvements to bus and underground services and a new river service from central London.

What is original/value of paper
The travel plan endeavours to encourage environmentally sustainable travel choices by visitors to the O2. The value of describing the travel plan in the case brings the readers a coordinated approach for the benefit of the environment around the O2. This seeks to encourage visitors to the O2 to use alternative modes to the private car or make more efficient use of existing modes and to introduce the health benefits of more sustainable travel.

Item Type:	Conference Proceedings
Title of Proceedings:	Proceedings of the 15th International Symposium on Logistics (ISL 2010)
Additional Information:	[1] Proceedings of the 15th International Symposium on Logistics (ISL 2010): Configuring Next Generation Supply Chains, Kuala Lumpur, Malaysia, 4-7 July, 2010 [2] This paper was presented as part of SECTION 7 – Environmental Sustainability and Green Logistics
Uncontrolled Keywords:	travel plan, green, multimode transportation, leisure venue, environmental protection
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Systems Management & Strategy
Related URLs:	Publisher Organisation
Last Modified:	14 Oct 2016 09:13
URI:	http://gala.gre.ac.uk/id/eprint/5167

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