Yang, Kaiyue, Vasudevan, Srinidhi ORCID: https://orcid.org/0000-0002-8584-9112, Piazza, Anna ORCID: https://orcid.org/0000-0002-5785-6948 and Conaldi, Guido ORCID: https://orcid.org/0000-0003-3552-7307 (2025) The Onchain Self: a new lens for understanding DeFi adoption. In: BiTi '25: International Conference on Business Intelligence for Technology Innovation, 16th - 18th April, 2025, Dubai. (Unpublished)

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Abstract

Traditional technology adoption models treat user acceptance as a singular decision, which fundamentally limits their ability to explain contexts where identity management constitutes the adoption process. Decentralised Finance (DeFi) challenges these models by enabling users to create and discard multiple wallet-based onchain selves in a code-mediated environment. This paper introduces a theoretical framework, the Onchain Multiple Self-Aspects Framework (OMSF), which extends McConnell's Multiple Self-Aspects Framework to reconceptualise DeFi adoption as identity orchestration instead of binary technology acceptance. The OMSF demonstrates how three distinctive DeFi features, cryptographic verifiability, wallet-based modularity, and smart contract programmability, transform adoption into an iterative process where users strategically manage multiple onchain identities. This theoretical advancement explains why users selectively form, develop, or discard onchain selves to compartmentalise risk, build reputations, and respond to algorithmic identity evolution, which are dynamics conventional acceptance models cannot address. The OMSF presents a necessary advancement in adoption theory in a decentralised context where the identity management process is inseparable from adoption behaviour. The paper concludes by proposing future research directions to further refine the framework.

Item Type:	Conference or Conference Paper (Paper)
Additional Information:	BiTi '25 is organized by the "Global Academic Forum on Technology, Innovation and Management" (GAFTIM) with association Skyline University College, UAE and Universiti Sains Malaysia, Malaysia, and Technical Sponsored by IEEE UAE Section. ICBITI will be held physically at Radisson blu hotel (Burj Khalifa Waterfront - Dubai Business Bay), UAE, 16-18th, Apr 2025.
Uncontrolled Keywords:	decentralised finance, onchain multiple self-aspects framework, adoption, blockchain
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > Networks and Urban Systems Centre (NUSC) Greenwich Business School > School of Business, Operations and Strategy
Last Modified:	06 May 2025 08:27
URI:	http://gala.gre.ac.uk/id/eprint/50308

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