Mohamadi, Fatemeh ORCID: https://orcid.org/0000-0001-9583-7855 (2025) Sense of humour and its effects on Great Britain's destination image. In: International Conference on Tourism Research 2025 (ICTR): 8th International Conference on Tourism Research, 24th - 26th April, 2025, JAMK University of Applied Sciences, Jyväskylä, Finland. (Unpublished)

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PDF (Abstract of Conference Presentation) 50293 MOHAMADI_ Sense_Of_Humour_And_Its_Effects_On_Great_Britains_Destination_Image_(ABSTRACT)_2025.pdf - Accepted Version Download (21kB) | Preview

Abstract

Although tourism research has extensively explored destination attributes, the role of humour, particularly in shaping destination images, remains largely overlooked. This study addresses this gap by investigating the British sense of humour (BSOH) and its influence on perceptions of Britishness, national character, and identity. Taking a cross-cultural communication perspective, and drawing on insights from sociology, psychology, and anthropology, the research examines how humour contributes to Great Britain’s destination image and appeal. Using a qualitative methodology, 82 international tourists were interviewed across London, Edinburgh, and Cardiff. Through Constructive–Contemporary Grounded Theory analysis, the study reveals that BSOH significantly shapes tourists’ experiences, perceptions, and mediated stereotypes, influencing how British culture and identity are imagined. The findings challenge the dominance of physical attributes in destination image research, highlighting humour as a vital cultural and experiential factor in tourism perception.

Item Type:	Conference or Conference Paper (Lecture)
Uncontrolled Keywords:	tourism, humour, perceptions of identities, destination image
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing
Last Modified:	01 May 2025 09:18
URI:	http://gala.gre.ac.uk/id/eprint/50293

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