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‘Becoming Keith’: a pragmatist analysis of transforming identity and transitioning to an entrepreneurial mindset through creativity

‘Becoming Keith’: a pragmatist analysis of transforming identity and transitioning to an entrepreneurial mindset through creativity

Tull, John ORCID logoORCID: https://orcid.org/0000-0003-1884-6904, Tzaneyou, Chryssi and Gamman, Lorraine (2025) ‘Becoming Keith’: a pragmatist analysis of transforming identity and transitioning to an entrepreneurial mindset through creativity. In: European Group for Organizational Studies (EGOS) 2025: 41st EGOS Colloquium, 3rd – 5th July, 2025, Athens, Greece. (In Press)

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49819 TULL_Becoming_Keith_A_Pragmatist_Analysis_Of_Transforming_Identity_And_Transitioning_To_An_Entrepreneurial_Mindset_Through_Creativity_(AAM)_2025.pdf - Accepted Version
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Abstract

This developmental paper examines how research can help create and conceptualise transformative opportunities for marginalised populations, framing the challenge as one of transforming identities by reconstructing habits of social- and material-based action through imaginative inquiry and experimentation, conducted with ethical authenticity. Drawing on pragmatist philosophy, we propose novel conceptual frameworks and practical approaches for understanding and reshaping lived experiences, ultimately advancing an agenda that bridges theoretical insight with meaningful social change.

Item Type: Conference or Conference Paper (Paper)
Uncontrolled Keywords: creativity, entrepreneurship, inmates
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group: Greenwich Business School
Greenwich Business School > School of Business, Operations and Strategy
Related URLs:
Last Modified: 24 Feb 2025 10:37
URI: http://gala.gre.ac.uk/id/eprint/49819

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