Wynn-Williams, Michael (2023) Managing International Business: Across Time and Culture. Michael Wynn-Williams - Amazon, Online. ISBN 978-1916540293; 1916540295

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Abstract

Managing International Business is unique in offering an academic textbook that is accessible to students and professionals in all corners of the world. It is a comprehensive guide to the chaotic, confusing and downright exciting world of doing business around the globe. Based on the author’s years of experience and academic training, the book provides a refreshing new perspective on the challenges facing the manager of the future. It will appeal to all those who deal with the opportunities tossed into their laps by a restless world of innovation and commerce. If international business is a journey into the unknown then this book provides the map. It has a number of unique features:
• A common-sense perspective that puts academic theory into the real world of business
• Original case studies from around the world
• Myth busting articles to correct misconceptions
• Research project suggestions
• Multiple choice questions to check progress
• Teaching materials available on request
This book is as much at home on the desk of a student as it is on the bedside table of a seasoned professional. It will immediately prove itself to be an invaluable resource.

Item Type:	Book
Uncontrolled Keywords:	international business; value-cost model
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Business, Operations and Strategy
Last Modified:	24 Feb 2025 09:27
URI:	http://gala.gre.ac.uk/id/eprint/49815

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