Incardona, Giuseppe, Gebbels, Maria ORCID: https://orcid.org/0000-0001-9623-2655 and Nguyen, Thi Hong Hai ORCID: https://orcid.org/0000-0003-1826-4904 (2024) Millennial’s intentions to buy plant-based alternatives: insights for quick-service restaurants. Hospitality Insights, 8 (1). pp. 11-13. ISSN 2537-9267 (Online) (doi:10.24135/hi.v8i1.169)

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Abstract

Rapid population growth, shifting consumption patterns, and environmental stresses, are challenging food security, and raising concerns about the global food system's ability to sustainably feed the projected 9.3 billion people by 2050. In addition, the increasing demand for Quick-Service Restaurants (QSRs, also known as ‘fast-food chains’) [1] has intensified environmental concerns. The large-scale food production and factory farming practices of these types of operations are significant contributors to environmental degradation and issues around animal welfare. In response to growing consumer awareness relating to these issues, QSRs have begun to incorporate plant-based alternatives into their menus, to align with sustainability objectives and appeal to eco-conscious consumers, particularly millennials. The UK plant-based food retail market, one of the largest in Europe, saw a 9% sales increase from 2020 to 2022, reaching £963.8 million. This growth indicates rising consumer interest and market potential.

Item Type:	Article
Uncontrolled Keywords:	millennials, genetically modified food, purchase behaviour, fast food restaurants, UK, online survey
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Last Modified:	03 Jan 2025 11:42
URI:	http://gala.gre.ac.uk/id/eprint/48993

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