Mohamadi, Fatemeh ORCID: https://orcid.org/0000-0001-9583-7855 (2020) Sense of humour and its effects on Great Britain’s destination image. In: Debating boundaries in an interdisciplinary style - London Festival of Architecture, 1st - 30th June 2020, University of Westminster - London. (Unpublished)

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Abstract

Among the vast array of topics being subject of studies in the tourism field, there has been a general neglect in investigating the role that humour plays in tourism generally, and destination images in particular. This neglect is more noticeable when contrasted with the considerable number of studies on measuring tourists’ perceived image of physical attributes of destinations. The unique importance of humour in marketing tourism destinations has been largely overlooked by tourism academics on the one hand and tourism practitioners on the other. This thesis recognises the neglect of the role of ‘humour’ and ‘sense of humour’ (SOH) in tourism research and examines this overlooked and underexplored topic in detail. It makes a novel contribution to research on tourism and culture, and on tourism destination image (TDI). By taking a cross-cultural communication perspective and employing sociology, psychology and anthropology-oriented approaches within the field of tourism studies, the thesis focuses on the qualitative nature and the importance of the British sense of humour (BSOH) and its respective role in shaping Britishness, and British national character and national identity. It examines how BSOH, British society, and British culture contribute to Great Britain’s (GB’s) destination image and its attractiveness in tourists’ minds. In doing so, it makes an empirical contribution to our understanding of tourists’ perceived images of nations and destinations.

Item Type:	Conference or Conference Paper (Lecture)
Uncontrolled Keywords:	humour, perceptions, national identities, tourism destination image
Subjects:	G Geography. Anthropology. Recreation > GT Manners and customs H Social Sciences > H Social Sciences (General) N Fine Arts > NA Architecture
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing
Last Modified:	16 Dec 2024 10:29
URI:	http://gala.gre.ac.uk/id/eprint/48875

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