Florido-Benitez, Lazaro, Morrison, Alastair M. ORCID: 0000-0002-0754-1083 and Coca-Stefaniak, J. Andres ORCID: 0000-0001-5711-519X (2024) Aerotainment: towards a research agenda merging airports and theme parks in the experience economy. Annals of Tourism Research. ISSN 0160-7383 (Print), 1873-7722 (Online) (In Press)

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Abstract

- This is the first study to posit the concept of “aerotainment”.
- Urban tourism destinations can benefit from joint strategic marketing by airports, theme parks and tourism cities.
- Airports help to increase the market power of theme parks
- Future research avenues for “aerotainment” concept are discussed.

Item Type:	Article
Uncontrolled Keywords:	aerotainment; urban tourism; airports; theme parks; tourism cities
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > Networks and Urban Systems Centre (NUSC) Greenwich Business School > School of Business, Operations and Strategy
Last Modified:	18 Nov 2024 12:06
URI:	http://gala.gre.ac.uk/id/eprint/48629

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