Nguyen, Duc Cuong and Tull, John ORCID: https://orcid.org/0000-0003-1884-6904 (2022) Context and contextualization: the extended case method in qualitative international business research. Journal of World Business, 57 (5):101348. ISSN 1090-9516 (Print), 1878-5573 (Online) (doi:10.1016/j.jwb.2022.101348)

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Abstract

This paper advances the extended case method (ECM), a powerful context sensitive case-based research strategy that is underutilized in international business (IB). Demonstrating how the ECM offers an alternative to established case-based methods, we show how the method's core postulate of ‘outward extension’ opens new opportunities for designing, conducting, and theorizing case research suited to the contextual novelty of IB. We propose an analytical pathway to provide practical guidance on how to implement and design for contextualized explanation, examining recent studies on international practice transfer to illustrate the choices, directions and redirections made possible by extending out – i.e., contextualizing.

Item Type:	Article
Uncontrolled Keywords:	context, contextualisation, international business, extended case method, Burawoy
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Business, Operations and Strategy
Last Modified:	03 Feb 2025 10:03
URI:	http://gala.gre.ac.uk/id/eprint/48386

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