Kokkranikal, Jithendran ORCID: 0000-0003-0103-562X , Prayag, Girish, Meera, S., Vinodan, A. and Shyju, P. J. (2024) Organizational resilience and recovery of tour operators: towards a challenge-metamorphosis Model. Tourism Recreation Research. ISSN 0250-8281 (Print), 2320-0308 (Online) (doi:https://doi.org/10.1080/02508281.2024.2413833)

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Abstract

This study proposes the Challenge Metamorphosis Model (CMM) to understand the resilience and recovery of tour operators following the COVID-19 pandemic. CMM builds on challenges, crisis management, and resilience strategies to understand how businesses evolve or undergo a metamorphosis following disruptive external events. Twenty-five semi-structured interviews were carried out among Indian tour operators to understand the challenges they faced during the COVID-19 pandemic, their responses, and views on recovery and resilience. Data were analysed using thematic analysis followed by network analysis that applies Spradley’s semantic relationships to explore the latent relationships among three key concepts: challenges, recovery strategies, and resilience. Results revealed that tour operators employed a multiplicity of interrelated crisis and recovery strategies to deal with COVID-19 challenges, prompting a business metamorphosis in some cases. The findings have theoretical implications for crisis management and managerial strategies through the proposed CMM to strengthen the response and resilience of tour operators.

Item Type:	Article
Uncontrolled Keywords:	crisis management, resilience, recovery, challenge metamorphosis, business transformation, COVID-19, pandemic
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing
Last Modified:	31 Oct 2024 16:46
URI:	http://gala.gre.ac.uk/id/eprint/48222

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