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Predicting drivers’ intentions to voluntarily use intelligent speed assistance systems: an application of the theory of planned behaviour

Predicting drivers’ intentions to voluntarily use intelligent speed assistance systems: an application of the theory of planned behaviour

Özkan, Özgün, Norman, Paul, Rowe, Richard, Day, Marianne and Poulter, Damian ORCID: 0000-0003-2521-5959 (2024) Predicting drivers’ intentions to voluntarily use intelligent speed assistance systems: an application of the theory of planned behaviour. Transportation Research Part F: Traffic Psychology and Behaviour, 104. pp. 532-543. ISSN 1369-8478 (Print), 1873-5517 (Online) (doi:https://doi.org/10.1016/j.trf.2024.06.003)

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Abstract

Intelligent Speed Assistance (ISA) could substantially decrease road traffic crashes and is becoming more common in vehicles in high income countries. Increasing ISA adoption and usage is key to realising the potential safety benefits. Therefore, identifying the predictors of intentions to use ISA is important to understanding how to encourage its use via road safety education during roll out. The current study used the Theory of Planned Behaviour (TPB) to predict intentions to (i) turn ISA on and (ii) override ISA when turned on among 554 drivers who reported not having ISA currently installed in their vehicle. The TPB explained 76% and 59% of the variance in turning on and overriding intentions respectively. Attitudes were key predictors of both ISA behaviour intentions. Subjective norms predicted intentions to turn on but not override ISA while perceived behavioural control did not independently predict intentions towards either behaviour. Important beliefs included that ISA could reduce the risk of crashes and speeding penalties and fines, and that driving with ISA makes driving more relaxing. The beliefs identified can be targeted in interventions aiming to increase ISA usage and adherence.

Item Type: Article
Uncontrolled Keywords: intelligent speed assistance; theory of planned behaviour; advanced driver assistance system
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Faculty / School / Research Centre / Research Group: Faculty of Education, Health & Human Sciences
Faculty of Education, Health & Human Sciences > Institute for Lifecourse Development
Faculty of Education, Health & Human Sciences > Institute for Lifecourse Development > Centre for Thinking and Learning
Faculty of Education, Health & Human Sciences > School of Human Sciences (HUM)
Last Modified: 16 Sep 2024 08:51
URI: http://gala.gre.ac.uk/id/eprint/48011

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