Zentveld, Elisa, Labas, Alan, Edwards, Steve and Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 (2022) Now is the time: VFR travel desperately seeking respect. International Journal of Tourism Research, 24 (3). pp. 385-399. ISSN 1099-2340 (Print), 1522-1970 (Online) (doi:10.1002/jtr.2509)

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Abstract

Visiting friends and relatives (VFR) is a significant form of travel in most countries. However, relatively little VFR research has been undertaken, and few destinations have developed dedicated VFR marketing campaigns. However, altered conditions have created a different environment. People unable to see friends and family due to lockdowns are focused on reconnecting. There has been a shift in economic conditions, travel opportunities, safety, and connections. This article presents three components: (a) the psychology of lockdowns in reducing social connections; (b) a content analysis on VFR travel; and (c) recommendations on capitalising on VFR travel.

Item Type:	Article
Uncontrolled Keywords:	destination management organisations; destination marketing organisations; DMO; tourism; VFR; travel; visiting friends and relatives
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Faculty / School / Research Centre / Research Group:	Greenwich Business School Greenwich Business School > School of Management and Marketing Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Last Modified:	19 Sep 2024 14:11
URI:	http://gala.gre.ac.uk/id/eprint/47902

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