Kawaf, Fatema ORCID: 0000-0002-7089-7816 (2024) Screencast videography. In: Kawaf, Fatema ORCID: 0000-0002-7089-7816 and Dekel-Dachs, Ofer, (eds.) Visual Methods in Marketing and Consumer Research. Routledge. ISBN 9781003310877 (In Press) (doi:https://doi.org/10.4324/9781003310877-5)

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Abstract

This chapter aims to put forward a new direction for researching experiences in digital and virtual environments. The chapter extends and updates Kawaf’s Screencast Videography paper by specifically elaborating on key issues such as the difference between screencasting and SCV as a method, the evolving nature of digital and virtual environments, and the increasing need for SCV research with the increasingly blurred boundaries between real and virtual. The chapter then offers a practical hands-on guide that elaborates on the practicalities of SCV research, including a step-by-step guide to data collection, instructions for the participants, types of recording solutions, and approaches to analysis and video production.

Item Type:	Book Section
Uncontrolled Keywords:	screencasting, SCV, videography, video research, digital videography, digital customer experience, online interactions
Subjects:	H Social Sciences > HB Economic Theory
Faculty / School / Research Centre / Research Group:	Faculty of Business
Related URLs:	Publisher
Last Modified:	10 May 2024 09:49
URI:	http://gala.gre.ac.uk/id/eprint/47121

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