Salimon, Maruf Gbadebo ORCID: 0000-0002-9071-7579 , Kareem, Olanrewaju, Mokhtar, Sanuri Mohd, Aliyu, Olayemi Abdullateef, Bamgbade, Jibril Adewale and Adeleke, Adekunle Qudus (2021) Malaysian SMEs M-Commerce adoption: TAM 3, UTAUT 2 and TOE approach. Journal of Science and Technology Policy Management, 14 (1). pp. 98-126. ISSN 2053-4620 (doi:https://doi.org/10.1108/JSTPM-06-2019-0060)

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Abstract

Purpose: The primary objective of this study is to examine the factors that influence Malaysian Small and Medium Enterprises (SMEs) to adopt mobile commerce by integrating the constructs of Technology Acceptance Model 3, Universal Theory of Acceptance and Use of Technology 2, and Technology-Organization-Environment model. Though numerous mobile commerce adoption studies have been conducted, lesser attention is paid to how hedonic motivation can influence organizational users such as SMEs. This study bridges the gap by integrating the three models to provide a new lens to guide SMEs.
Methodology: To examine the factors that influence the adoption of mobile commerce, the researchers collected data from Small and Medium Enterprises in Malaysia using an online survey. The sample size of the participants was determined through the available list provided by SME Corp Malaysia. The researchers also used Krejcie and Morgan's sample size and G*Power techniques to determine that the sample size was appropriate. The data collected were analyzed using Partial Least Square- Structural Equation Modelling.
Finding: The findings of this study reveal that technological factors (computer self-efficacy, result demonstrability, computer anxiety) positively and significantly influence mobile commerce adoption. Likewise, the organizational/environmental factors (mobile commerce knowledge, pressure from trading partners, and pressure from competitors) positively and significantly influence mobile commerce adoption. The moderating influence of hedonic motivation was also achieved on the relationship between computer self-efficacy and result demonstrability. However, the proposed hedonic moderating relationship between computer anxiety and the adoption of mobile commerce is not significant.
Research limitations/implications: This study integrates three models to explain the adoption of m-commerce among Small and Medium Enterprises in Malaysia and tested the moderating influence of hedonic motivation. The results obtained better explain the decision by the SMEs to use mobile commerce.
Originality: The study critically considered how mobile commerce can be adopted by Small and Medium Enterprises in Malaysia which previous studies have largely ignored. Considering this, the study, therefore, advances a new relationship by integrating Technology Organization Enterprise Framework with Technology Acceptance Model 3, and the moderating influence of Hedonic Motivation to explain m-commerce adoption among Small and Medium Enterprises. This paper is one of the few research studies to test the moderating influence of hedonic motivation in this regard.

Item Type:	Article
Uncontrolled Keywords:	computer self-efficacy; result demonstrability; computer anxiety; pressure from Trading Partners; pressure from competitors; M-commerce
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business
Last Modified:	09 May 2024 13:38
URI:	http://gala.gre.ac.uk/id/eprint/47106

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