Pagliara, Francesca, Aria, Massimo, Brancati, Guisy and Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 (2022) Destination performance evaluation: when can a destination be considered successful? In: ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19, 25th - 29th Jul, 2022, Gran Canaria, Spain.

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Abstract

Performance evaluation is crucial to effective destination management in tourism. However, the determinants of successful destinations still remain elusive and there are differing approaches to evaluation. The purpose of this research was to propose a model to evaluate the attributes that contribute to making a destination perform successfully. A set of attributes were put forward to evaluate destination performance. The model was tested in Naples in the south of Italy. A survey of 624 tourists was conducted in the city from December 2021 to January 2022. Structural equation modeling (SEM) was employed to determine a prioritization of attributes. The key attributes with the highest relevance in explaining destination success in the structural model were appearance, access, and assurance. Appearance was the only attribute for which there was a significant difference between Italian and foreign tourists.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	destination performance evaluation; 13 As model; structural equation modeling; performance improvement; benchmarking; accountability
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group:	Faculty of Business Greenwich Business School > Tourism and Marketing Research Centre (TMRC) Greenwich Business School > Networks and Urban Systems Centre (NUSC)
Related URLs:	Publisher
Last Modified:	02 Dec 2024 16:27
URI:	http://gala.gre.ac.uk/id/eprint/47046

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