Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 (2023) Marketing and managing tourism destinations (3rd ed.). Routledge - Taylor & Francis, Abington, Oxon; London; New York. ISBN 978-1032380674; 978-1032380698; 1032380675

Preview	Image (JPEG) (Book Cover) MMTD3 hi-res cover.jpg - Published Version Download (3MB) | Preview
Preview	PDF (Abstract of edited volume) 46895_MORRISON_Marketing_and_Managing_Tourism_Destinations.pdf - Other Download (72kB) | Preview

Abstract

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets.
Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.
This third edition has been updated to include:
• Four new chapters -- Chapter 2 Destination sustainability and social responsibility; Chapter 3 Quality of life and wellbeing of destination residents; Chapter 11 Destination crisis management; and Chapter 20 Destination management performance measurement and management.
• 420 new and updated international case examples to show the practical realities and approaches to managing different destinations around the world.
• Coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others.
• A significantly improved illustration program.
• Keyword lists.

It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Item Type:	Book
Uncontrolled Keywords:	destination management; destination marketing; tourism
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group:	Faculty of Business Greenwich Business School > Tourism and Marketing Research Centre (TMRC) Greenwich Business School > Networks and Urban Systems Centre (NUSC)
Last Modified:	02 Dec 2024 16:26
URI:	http://gala.gre.ac.uk/id/eprint/46895

Actions (login required)

View Item

Downloads