Wilson, Jonathan A.J. (2010) Cultural surrogacy and the impact of branding. In: Cultural Surrogacy and the Impact of Branding, 27th November, Asia-e-University, Kuala Lumpur, Malaysia. (Unpublished)

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Abstract

This guest lecture and workshop used the film 'Inception' as a backdrop towards exploring how branding can be used in a socio-cultural context to, 'extract' and 'incept' culturally rich, exciting and engaging brand messages - using an intricate network of network mapping, puzzle creation and artefact architecture.

Item Type:	Conference or Conference Paper (Lecture)
Uncontrolled Keywords:	branding, culture, brand architecture, integrated marketing communications
Subjects:	H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation
Last Modified:	14 Oct 2016 09:12
URI:	http://gala.gre.ac.uk/id/eprint/4672

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