Wilson, Jonathan A.J. (2010) Malaysia's new economic model: managing change for competitive advantage. In: Conference on Malaysia’s New Economic Model: Managing Change for Competitive Advantage, 2 Dec 2010, Terengganu State Government and University of Malaysia Terengganu (UMT), Primula Beach Resort Hotel Conference Suite, Terengganu, East Malaysia. (Unpublished)

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Abstract

The cornerstone of Malaysia's New Economic Model (NEM), unveiled by Prime Minister Datuk Seri Najib Tun Razak, rests on the argument that ethnically divided societies, which do not distribute wealth successfully, are more prone to violent conflicts. The NEM also emphasises that the multi-racial composition of the Malaysian population is still its outstanding feature, and that this ethnic diversity will always remain.

The Keynote speech delivered by Wilson, J.A.J. reflects on means of managing change, in connection with culture and the central role that Nation Branding and religion can play in this process. It is suggested that this can be achieved by galvanising public opinion, and constructing a tenable sense of societal shared identity, whilst preserving the unique spirit and precious aspects of individual culture. Central to this argument was a consideration to the role of education, forums for critical argument, and an examination of Hofstede's cultural dimensions.

Item Type:	Conference or Conference Paper (Keynote)
Additional Information:	This was a local government event.
Uncontrolled Keywords:	nation branding, culture, multiculturalism, ethnicity, religion, change management
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	08 Oct 2019 09:09
URI:	http://gala.gre.ac.uk/id/eprint/4671

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