Wilson, Jonathan A.J. (2010) Reaching Muslim consumers with digital media. In: World Halal Forum Europe 2010, 10th-11th November 2010, Earls Court Conference Centre, London.

Full text not available from this repository.

Abstract

This keynote speech, subsequent panel discussion and Q&A addressed the issue of Muslim and non-Muslim consumer behaviour, in connection with halal products and services consumption. A particular focus was given to the Web 2.0 young cross-border consumers and examining how brands could deliver emotive and compelling propositions, beyond mere functional ingredients.

Item Type:	Conference or Conference Paper (Keynote)
Additional Information:	[1] The author gave a keynote speech as part of session 7: the media and the message - reaching Halal consumers on Thursday November 11th, 2010 (day two of the conference) between 15:15 and 15:45.
Uncontrolled Keywords:	branding, Muslim consumer behaviour, youth culture, Halal certification, ingredient branding, Islam, international marketing
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HT Communities. Classes. Races
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Publisher Organisation Organisation
Last Modified:	14 Oct 2016 09:12
URI:	http://gala.gre.ac.uk/id/eprint/4655

Actions (login required)

View Item