Xu, Ding, Chen, Tingzhen and Mohammadi, Zohre ORCID: https://orcid.org/0000-0003-3795-1400 (2021) I like your travel vlog: delineating viewers’ consumption and production. In: CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events: Proceedings of the 31st Annual Conference, 9th - 12th February 2021. Council for Australian University Tourism and Hospitality Education 2021 (CAUTHE), Sydney, pp. 113-126. ISBN 978-0994514158; 978-0994514165

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Abstract

Vlogs - visual variants of online blogs - are popular in recording and sharing travel experiences. There has been, however, limited researcher attention to the use and analysis of vlogs in the tourism context. Initially, 25 representative travel vlogs accompanied with viewers’ bullet comments were selected systematically, and then we followed a micro-cases sampling approach to identify 132 highly engaging sessions, where audience comments are significantly intensive. We then employed content analysis to construct a model of viewers’ consumption and production from both the video content data and the bullet comment data in these sessions. The model explains the essential elements of attractive travel vlogs. Theoretically, we developed fresh ideas about the nature of interaction in online video-based experience-sharing communities. The methodological approach to vlogs we employed can be a guiding model when using videos as data. Pragmatic implications were also discussed.

Item Type:	Conference Proceedings
Title of Proceedings:	CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events: Proceedings of the 31st Annual Conference, 9th - 12th February 2021
Uncontrolled Keywords:	travel Vlog; user-generated content; bullet comments; parasocial interaction; parasocial relationship
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Related URLs:	Organisation Organisation Publisher
Last Modified:	02 Dec 2024 16:13
URI:	http://gala.gre.ac.uk/id/eprint/46173

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