Nazir, Muhammad Arsalan ORCID: 0000-0001-5416-9010 , Khan, Raza and Khan, Mohsin (2024) Identifying prosperity characteristics in small and medium-sized enterprises of Pakistan: firm, strategy, and characteristics of entrepreneurs. Journal of Asia Business Studies, 18 (1). pp. 21-43. ISSN 1558-7894 (doi:https://doi.org/10.1108/jabs-09-2022-0309)

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Abstract

Purpose: The link between SME performance, growth, and development is well established; however, the characteristics of SMEs that allow firms to be successful in the longer run in an underdeveloped country context i.e., Pakistan are still unclear. This research aims to bridge this gap by identifying the SMEs’ characteristics that set them apart from their rivals and become successful.
Design/methodology/approach: This study uses Storey’s development framework to identify the SMEs’ characteristics. Data is gathered using the case study method from SMEs with a metropolitan context in Pakistan. A narrative methodological framework was used during the data gathering and analysing stages.
Findings: Findings of this study indicate that the prosperity of SMEs in Pakistan is dependent on a combination of characteristics including entrepreneurial characteristics of owner-managers, knowledge of business operating models, social networks and relationship building, and innovation in business style. Additionally, other factors such as governance structure, strategic planning of market diversification, and export characteristics also influence the prosperity of an SME. These findings may have several important implications for key stakeholders including entrepreneurs, SMEs, and policymakers in the government.
Originality/value: This research provides evidence about factors that can help an SME to become successful in uncertainty situations surrounding a business environment. Theoretically, the contribution of this research is that it demonstrates that entrepreneurial characteristics and the effective leadership style of owner-managers can help SMEs achieve prosperity in external unforeseeable situations.

Item Type:	Article
Additional Information:	** Article version: AM ** From Emerald via Jisc Publications Router ** History: received 03-09-2022; rev-recd 24-05-2023; accepted 07-06-2023. ** Licence for AM version of this article: https://creativecommons.org/licenses/by/4.0/
Uncontrolled Keywords:	strategy processes; small and medium sized enterprises; entrepreneurship; emerging markets; international business; performance
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce
Faculty / School / Research Centre / Research Group:	Faculty of Business
SWORD Depositor:	Publications Router
Last Modified:	17 May 2024 10:30
URI:	http://gala.gre.ac.uk/id/eprint/43613

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