Testori, Martina ORCID: https://orcid.org/0000-0001-7292-7129, Beersma, Bianca ORCID: https://orcid.org/0000-0001-8705-9045 and Charlotte, Hemelrijk (2022) Gossip promotes cooperation only when it is pro-socially motivated. Scientific Reports, 12:4790. pp. 1-12. ISSN 2045-2322 (Online) (doi:10.1038/s41598-022-08670-7)

Preview

PDF (Publisher VoR) 42766_TESTORI_ Gossip_promotes_cooperation_only_when_it_is_pro_socially_motivated.pdf - Published Version Available under License Creative Commons Attribution. Download (3MB) | Preview

Abstract

Humans are often shown to cooperate with one another. Most of the mechanisms that foster cooperation among humans rely on reputation, which itself relies on the acquisition of information about other people’s behaviors. Gossip has been proposed as a cheap yet efficient tool to acquire information, and it has largely been proved to be an effective means to foster and maintain cooperation. However, empirical studies supporting this claim have ignored two aspects: (1) they often compared gossip to treatments in which no reputation was available, impeding a direct assessment of whether it is gossip that promotes cooperation or rather the introduction of a reputation system; and (2) they focused on pro-social gossip (e.g., gossip aimed at helping the receiver), neglecting the impact of other types of gossip. We show here that, in contrast with the widespread notion that gossip promotes cooperation, gossip mostly depletes cooperation compared to first-hand information. If lying is fruitful for individuals or if a group’s behavior is largely uncooperative, gossip leads to negative reputational information and decreased cooperation.</p>

Item Type:	Article
Uncontrolled Keywords:	gossip; agent-based model; reputation; motives
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Systems Management & Strategy Greenwich Business School > Networks and Urban Systems Centre (NUSC)
Last Modified:	02 Dec 2024 15:55
URI:	http://gala.gre.ac.uk/id/eprint/42766

Actions (login required)

View Item

Downloads