Kennell, James ORCID: 0000-0002-7877-7843 and Macleod, Nikki ORCID: 0000-0001-7504-2270 (2008) A memetic framework for conceptualisation and evaluation of the 2012 Cultural Olympiad of the 2012 Olympic and Paralympic Games. In: Mega Events and Urban Tourism. International Tourism Studies Association (ITSA), Beijing, China, pp. 19-31. ISBN 9787503238703

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Abstract

This paper proposes the development of a memetic framework for analysing and evaluating the Cultural Olympiad of the 2012 Olympic and Paralympic Games. A review of grey literature has revealed five recurring themes or memes (units of cultural transmission) associated with the Cultural Olympiad and the authors predict that they will be transmitted spatially, through planning and delivery processes and between the formal sectors of the Cultural Olympiad. The paper proposes a methodology which includes a longitudinal study of three UK case studies in the four year run-up to the 2012 Olympics. These case studies (London Borough of Greenwich, Canterbury and Durham) will be the subject of quantitative and qualitative analysis which the authors hope will reveal valuable insights into the frequency, transmission and longevity of the identified memes. The memetic framework proposed may provide future guidance for the planning and evaluation of public projects both within and outside the Olympic realm.

Item Type:	Conference Proceedings
Title of Proceedings:	Mega Events and Urban Tourism
Additional Information:	[1] Paper presented at 2nd International Tourism Studies Association (ITSA) Bi-Annual Conference - "Globalization, Tourism & Development: Mega Events and Urban Tourism", held 6-9 November 2008, Shanghai, China. [2] Slides available from conference website (see http://www.itsa.cn/article/conference/200811121836.shtml). [3] Paper published as part of conference proceedings on CD-Rom. [4] Paper (with a variant title) is published in The Olympic Legacy People, Place, Enterprise: Proceedings of the First Annual Conference on Olympic Legacy 8 and 9 May 2008, University of Greenwich - see http://gala.gre.ac.uk/7315.
Uncontrolled Keywords:	2012, Olympics, Cultural Olympiad, memetics, evaluation
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure G Geography. Anthropology. Recreation > G Geography (General) H Social Sciences > HM Sociology
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Organisation Organisation Organisation Organisation Author Author Author
Last Modified:	02 Sep 2020 18:17
URI:	http://gala.gre.ac.uk/id/eprint/3951

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