Ye, Isabella Qing ORCID: 0000-0002-4835-0881, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2020) More than meets the eye: using visitor-employed photography to explore landscape perception. In: CAUTHE 2020: 20:20 Vision: New Perspectives on the Diversity of Hospitality, Tourism and Events: Proceedings of the 30th Annual Conference, 10th - 13th February 2020, Auckland University of Technology, Auckland, New Zealand.

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Abstract

Photography is closely integrated with tourism. Tourist photographs can reveal what people view in a tourism landscape, and how they make sense of it, subsequently informing destination marketing and interpretation design. However, previous research in tourism photography has adopted primarily a Eurocentric standpoint, which may be inadequate to explain the nuances of non-Western tourists who view landscape using different lenses. This study used the visitor-employed photography (VEP) method supplemented with other in-situ techniques to unravel Chinese travellers’ landscape perceptions at the Uluru-Kata Tjuta National Park. Fifty-three images were obtained with captions of images and participants’ explanations. Results illustrate that Chinese travellers are empathetic figurative thinkers, storytellers, and are prone to draw analogies to make sense of the surroundings. Nature-oriented scenery still dominates in photography. In addition, implications in relation to site interpretation and VEP’s potential to supplement other data collection techniques were discussed.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	Visitor Employed Photography (VEP); landscape perception; Chinese travellers; interpretation
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor T Technology > TR Photography
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Related URLs:	Organisation
Last Modified:	07 Mar 2023 11:14
URI:	http://gala.gre.ac.uk/id/eprint/38755

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