Yoon, Hyunsun ORCID: https://orcid.org/0000-0001-5679-3335 and Vlachos, Peter ORCID: https://orcid.org/0000-0002-4870-9006 (2023) Cultural institutes abroad in the 21st century: the case of the Korean Cultural Centre UK. International Journal of Arts Management, V2527. pp. 79-91. ISSN 1480-8986

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Abstract

South Korea’s global network of politically arms-length Korean Cultural Centres (KCCs) represents and interesting divergence from the dominant neo-liberal cultural practices of recent decades which give preference to market-led rather than policy-led curatorial decision-making. Operating alongside the global commercial success of K-pop and the broader Korean Wave, KCCs play an active, hitherto under-investigated, role in the promotion of Korean culture abroad. The present paper draws on a case study of the Korean Cultural Centre UK (KCCUK) to explore the ways in which cultural institutes abroad in the 21st century engage in cross-cultural collaborations with local partners such as venues, artists, curators, media, and audiences. We used field observations, interviews, and an audience survey (total n=101) to analyse 54 collaborative events between the KCCUK and the UK partners over an eighteen-month season in 2017-18. Our findings show that “Ambiguities”, “Challenges”, and “Tensions” are recurring themes arising from cultural and managerial differences and future cross-cultural collaborations need to pay extra attention to these three areas. The teaching notes provide detailed instructions for designing a session for undergraduate level students.

Item Type:	Article
Uncontrolled Keywords:	cultural institute; cross-cultural collaboration; soft power; Korean culture; audience; diversity
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Related URLs:	Publisher Publisher
Last Modified:	02 Dec 2024 16:13
URI:	http://gala.gre.ac.uk/id/eprint/38605

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