He, Jie, Cai, Xiaomei, Li, Guiqing, Zou, Xiaodan and Morrison, Alastair ORCID: 0000-0002-0754-1083 (2022) Volunteering and pro-environmental behavior: the relationships of meaningfulness and emotions in protected areas. Journal of Sustainable Tourism. ISSN 0966-9582 (Print), 1747-7646 (Online) (doi:https://doi.org/10.1080/09669582.2022.2141249)

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Abstract

This investigation focused on the antecedents and impacts on volunteer pro-environmental behavior, and explored the effects of meaningfulness through pride and environmental passion according to the cognitive appraisal theory of emotions. A mixed method research design was used, consisting of interviews, observations, and surveys with volunteers. The research was conducted at Danxia Mountain in Guangdong Province, China, a protected area, UNESCO World Heritage List site, and Geopark. Based on a survey of 302 volunteers, a sequential mediating model was tested through bootstrapping. It was found that perceived volunteering meaningfulness improved sustainable pro-environmental behavior, and pride and environmental passion played sequential mediating roles between meaningfulness and pro-environmental behavior. Compared with pride, environmental passion was the more significant and proximal antecedent of pro-environmental behavior. In addition, awe of the place strengthened the effects of pride and environmental passion on pro-environmental behavior. Theoretical and managerial implications for sustainable development practices in protected areas are outlined.

Item Type:	Article
Uncontrolled Keywords:	volunteer; meaningfulness; pride; awe; pro-environmental behavior; protected areas
Subjects:	G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	12 May 2024 01:38
URI:	http://gala.gre.ac.uk/id/eprint/38274

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