Zhong, Lina, Liu, Jiating, Morrison, Alastair M. ORCID: 0000-0002-0754-1083, Dong, Yingchao, Zhu, Mengyao and Li, Lei (2023) Perceived differences in peer-to-peer accommodation before and after COVID-19: evidence from China. International Journal of Contemporary Hospitality Management, 35 (4). pp. 1539-1561. ISSN 0959-6119 (doi:https://doi.org/10.1108/IJCHM-12-2021-1557)

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Abstract

Purpose — Based on text content analysis using big data, this research explored differences in guest perceptions of peer-to-peer accommodations before and after COVID-19 to provide suggestions for the development of these properties in China post-pandemic.
Design/methodology/approach — A guest perception dictionary was established by collecting Ctrip customer reviews of peer-to-peer accommodations. After data cleaning, thematic word analysis and semantic association network analysis were used to explore perceptions and thematic differences before and after COVID-19.
Findings —This research constructed a multidimensional framework of guest-perceived values for peer-to-peer accommodation in the context of the pandemic. The findings showed that: (1) the emphasis on functionality in peer-to-peer accommodation changed. People tended to choose entertainment facilities delivering a stronger sense of experience; (2) perceived emotional values associated with peer-to-peer stays were more complex; (3) perceived social values decreased, host-guest interactions were reduced, online communication became a stronger trend, and perceived conditional value was enhanced; people changed their destination selections and perceptions of environmental health, service, and physical risks increased; (4) tourist preferences for types of experiences changed; (5) perceived conditional value was reflected in perceived risks, and the perceptions of environmental health, service, and physical risks increased.
Originality/value —This research constitutes the first attempt to explore the perceptual differences for peer-to-peer accommodations before and after COVID-19, based on an extensive data set of online reviews from multiple provinces of China.

Item Type:	Article
Uncontrolled Keywords:	COVID-19; post-pandemic; pre-pandemic; peer-to-peer accommodations; perceptions; experiences; big data analysis
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Tourism Research Centre
Last Modified:	07 Jul 2023 11:18
URI:	http://gala.gre.ac.uk/id/eprint/38272

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