Kalocsanyiova, Erika ORCID: 0000-0002-3535-1084, Essex, Ryan ORCID: 0000-0003-3497-3137 and Fortune, Vanessa (2022) What we learned about language, health communication and inequalities in the context of Covid-19: results from a systematic scoping review. In: BAAL conference 2022, 1-3 September 2022, Queen's University Belfast.

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Abstract

Public health measures have been introduced globally to combat the spread of Covid-19, but how to best communicate with different populations, particularly vulnerable or disadvantaged groups, about these measures is less clear. Already prior to this pandemic, there was a consensus among communication scholars and practitioners that groups with less social power, including migrant and minority language speakers, may require targeted and tailored messaging to ensure they have equal access to health and risk information and are capable to act upon it (e.g., Koval et al., 2021; Lin et al., 2014; Vaughan & Tinker, 2009)
This contribution will review data derived from empirical studies focused on communication inequalities in the context of the Covid-19 pandemic, including various explorations of communication campaigns targeted at traditionally underserved groups and those disproportionately affected by the pandemic.
Relevant studies have been identified through a systematic search conducted on Scopus, MEDLINE, CINALH and APA PsychInfo. Of the 1675 records screened, 40 met the inclusion criteria. Based on the data extracted from these studies, we have explored: What communication inequalities exist in the context of Covid-19 and which populations are (most) affected? What strategies have been implemented to reach, engage, and communicate effectively with disadvantaged groups? And finally, what can we learn from the Covid-19 experience in relation to language selection, multimodal communication, and translation in health communication?
The results of the review highlight the crucial role of multi-sector partnerships in effective health communication, along with the need to test and tailor translated materials, and to engage community members in the creation, tailoring and delivery of key health messages during a pandemic. The review includes evidence from different study designs (quantitative, qualitative, and mixed methods research) with major results and recommendations for effective health communication emerging from multiple data sources.

Item Type:	Conference or Conference Paper (Speech)
Uncontrolled Keywords:	health communication, Covid-19, inequalities, systematic scoping review
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Education, Health & Human Sciences Faculty of Education, Health & Human Sciences > Institute for Lifecourse Development Faculty of Education, Health & Human Sciences > Institute for Lifecourse Development > Centre for Chronic Illness and Ageing Faculty of Education, Health & Human Sciences > Institute for Lifecourse Development > Centre for Professional Workforce Development
Last Modified:	04 Sep 2022 11:55
URI:	http://gala.gre.ac.uk/id/eprint/37214

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