Brooksworth, F, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, G (2022) South American, Asian and African perspectives in fashion marketing: Conclusion and research agenda. In: Brooksworth, Frederica, Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 and Bosah, Genevieve, (eds.) Fashion Marketing in Emerging Economies: South American, Asian and African Perspectives. Palgrave Studies of Marketing in Emerging Economies book series (PSMEE), II . Palgrave Macmillan - Springer Nature, Cham, Switzerland, pp. 271-285. ISBN 978-3031070778; 978-3031070808; 978-3031070785 (doi:https://doi.org/10.1007/978-3-031-07078-5_10)

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Abstract

Emerging economies are an area of interest on account of the projected growth of these markets, and the resultant investment opportunities they present to both global and local businesses; as well as the research data they offer to the growing global fashion research community. This is the concluding chapter of the Volume 2 of fashion marketing in emerging market, highlighting the plethora of information present in regions such as South Asia, Africa, South America, and the Middle East. This chapter will highlight the key points of each chapter, elucidate the key findings in the chapter, discuss the implications of each respective study, identify limitations present in each work and present potential avenues for future research in the themes being discussed. We hope readers will find the chapters in this book both enriching and thought-provoking and that the insights provided in the collection of research materials will enhance the understanding in this area, inspire further interest in fashion marketing, and provide a basis for sound management decisions and stimulate new ideas for future research.

Item Type:	Book Section
Uncontrolled Keywords:	fashion marketing; emerging economies; South American; Asian and African; Conclusion; research agenda
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Marketing Research Group (MRG)
Last Modified:	09 Jan 2023 13:16
URI:	http://gala.gre.ac.uk/id/eprint/37005

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