Ye, Qing ORCID: 0000-0002-4835-0881 and Tkaczynski, Aaron (2017) Environmental-focused events: saving tourism landmarks for future generations. Advances in Hospitality and Leisure. Advances in Hospitality and Leisure, 13 . Emerald, pp. 155-163. ISBN 978-1787434875 ISSN 1745-3542 (doi:https://doi.org/10.1108/s1745-354220170000013013)

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Abstract

An increasing number of environmental threats towards tourism landmarks have significantly raised public concerns about tourists being environmentally responsible. Negative ecological consequences from tourism-related activities have triggered the growing usage of environmental-focused events such as Earth Hour as a means to promote pro-environmental behaviour. Despite their size, increasing holiday behaviour and their marketplace dominance within the next decade, students’ environmental beliefs and their interest in participating in environmental-focused events such as Earth Hour is relatively unknown. This academic limitation and potential theoretical and practical implications provide the impetus for this study. Based on a sample of 410 students, three environment belief factors of students were determined. Further, students’ concerns for the environment were derived from the environmental vulnerability factor. Students’ beliefs do not directly impact their decision to participate in
environmental-focused events or their awareness of the theme of Earth Hour. However, environment vulnerability influenced students’ intention to participate in future Earth Hour events. Recommendations are made, while future research opportunities are also outlined.

Item Type:	Book Section
Uncontrolled Keywords:	Earth Hour; environmental beliefs; environmental-focused events; Great Barrier Reef
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	26 Apr 2022 08:16
URI:	http://gala.gre.ac.uk/id/eprint/35691

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