Ye, Isabella Qing ORCID: https://orcid.org/0000-0002-4835-0881, Hughes, Karen, Walters, Gabby and Mkono, Mucha (2020) Up close and personal: using high engagement techniques to study Chinese visitors' landscape perceptions. Tourism Management Perspectives, 33:100629. ISSN 2211-9736 (doi:10.1016/j.tmp.2019.100629)

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Abstract

Given the well-documented increase in Chinese outbound tourists, it is no surprise that the Chinese market continues to attract considerable scholarly interest. Previous studies have been primarily quantitative, using methods and instruments administered prior to and/or immediately after visitation. While useful, such approaches may struggle to capture the complex cultural attributes of the Chinese market. Accordingly, this paper proposes the adoption of high-engagement (HE) methods, namely Accompanied Walk and Visitor Employed Photography (VEP), as additional in-situ techniques for studying Chinese visitors. Drawing on fieldwork conducted at Uluru-Kata Tjuta National Park, this paper details the procedures of using HE approaches to collect data. An insider positionality and triangulation of data from multiple techniques are particularly useful for unravelling cultural nuances. The strengths of each method in obtaining quality data from Chinese tourists are discussed, together with strategies for overcoming challenges encountered in the field.

Item Type:	Article
Uncontrolled Keywords:	high engagement techniques; accompanied walk; visitor employed photography (VEP); Chinese visitors; landscape perception
Subjects:	B Philosophy. Psychology. Religion > BF Psychology G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	26 Apr 2022 11:30
URI:	http://gala.gre.ac.uk/id/eprint/35690

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