Marketing and PR: getting customers and keeping them--without breaking the bank
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Holden, Philip R. and Wilde, Nick (2007) Marketing and PR: getting customers and keeping them--without breaking the bank. Business On a Shoestring . A & C Black Publishers Ltd, London, UK. ISBN 9780713675467
Full text not available from this repository.Abstract
Part of the "Business on a Shoestring" series which aims to help small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. [From publisher's book description]
Item Type: | Book |
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Uncontrolled Keywords: | small business, marketing, PR, public relations |
Subjects: | H Social Sciences > HF Commerce |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
Related URLs: | |
Last Modified: | 08 Oct 2019 08:10 |
URI: | http://gala.gre.ac.uk/id/eprint/3564 |
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