Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Employability and advertising education. In: Teaching & Learning Festival 2019, University of Greenwich, 19 June 2019, Greenwich, London, UK.. (Unpublished)

Preview

PDF (Presentation) 35219_YOON_Employability_and_advertising_education.pdf - Presentation Download (1MB) | Preview

Abstract

This presentation draws on the author's critical reflection on employability and advertising education in UK Higher Education (HE), using her experience of teaching the discipline over two decades. It focuses on the origin, definition, critique and ongoing debate of employability discourse in HE. Based on extant literature on employability model in HE, the author analyses employability discourse presented by the key HE providers of advertising degree programmes in the UK. Strategies to enhance graduate employability prospects are offered.

Item Type:	Conference or Conference Paper (Lecture)
Uncontrolled Keywords:	employability, advertising education, UK Higher Education
Subjects:	H Social Sciences > HF Commerce L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / School / Research Centre / Research Group:	Faculty of Business > Marketing Research Group (MRG) Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	01 Mar 2022 10:17
URI:	http://gala.gre.ac.uk/id/eprint/35219

Actions (login required)

View Item

Downloads