Advertising education in multicultural UK Higher Education
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Yoon, Hyunsun ORCID: 0000-0001-5679-3335 (2019) Advertising education in multicultural UK Higher Education. In: CreAD: UK-China Partnership on Creative Advertising, AHRC UKRI Funded project., 5-7 August 2019, Leicester, UK. (Unpublished)
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35218_YOON_ Advertising_education_in_multicultural_UK.pdf - Presentation Download (2MB) | Preview |
Official URL: https://gtr.ukri.org/projects?ref=AH%2FT001151%2F1
Abstract
This presentation addresses current landscape of advertising education in UK Higher Education (HE). It focuses on the typology of advertising curriculum in multicultural UK HE, cultural difference in classroom activities and assessment between Chinese students and home students, and decolonising curriculum and pedagogy to support Chinese students.
Item Type: | Conference or Conference Paper (Lecture) |
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Uncontrolled Keywords: | advertising education, UK HE, multicultural HE |
Subjects: | H Social Sciences > HF Commerce L Education > LB Theory and practice of education > LB2300 Higher Education |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Marketing Research Group (MRG) |
Last Modified: | 01 Mar 2022 10:07 |
URI: | http://gala.gre.ac.uk/id/eprint/35218 |
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