Kawaf, Fatema ORCID: https://orcid.org/0000-0002-7089-7816 (2021) Using the method of screencast videography in the classroom. [Teaching Resource] (Unpublished)

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PDF (Teaching resource) Recording a screencast videography, capturing and analysing user experience on a brand's website.pdf - Draft Version Download (49kB) | Preview

Abstract

Research led teaching resource on the application of Screencast Videography (Kawaf 2019) in assessing the digital customer experience as integrated in student assessment in the evaluation of a brand's digital communication strategy. This document detail how to record screencast videos including the most up to date options many of which are free and easily available on student's own devices. The document also include key analytical questions and directions of research frameworks that can be used for student to analyse their own recorded experiences.

Item Type:	Teaching Resource
Uncontrolled Keywords:	research method, qualitative research, analytical skills, video, video analysis, experience, UX, User experience, customer experience, online shopping behaviour.
Subjects:	H Social Sciences > HF Commerce L Education > L Education (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism Faculty of Business > Marketing Research Group (MRG) Greenwich Business School > Tourism and Marketing Research Centre (TMRC)
Last Modified:	02 Dec 2024 16:13
URI:	http://gala.gre.ac.uk/id/eprint/34318

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