Gao, Yan, Zou, Lilin, Morrison, Alastair ORCID: https://orcid.org/0000-0002-0754-1083 and Wu, Fanglin (2021) Do situations influence the environmentally responsible behaviors of national park visitors? Survey from Shennongjia National Park, Hubei Province, China. Do Situations Influence the Environmentally Responsible Behaviors of National Park Visitors? Survey from Shennongjia National Park, Hubei Province, China, 10 (9):891. ISSN 2073-445X (Print), 2073-445X (Online) (doi:10.3390/land10090891)

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Abstract

Natural ecological protection in protected areas involves the restriction of land use patterns and their intensity. Typically, the goal of land use is to balance environmental protection with community development. Nature education and ecological experiences in protected areas encourage visitor environmentally responsible behavior (ERB) which supports the sustainable use of land in national parks and reduces the degradation of natural environments. The existing research literature has a focus on ways of facilitating ERB through rational and external influences. However, individual behaviors are contextual and specific situations affect behavior. This research used environmental knowledge as a rational factor and situations were viewed as a moderator in stimulating ERB based on situational cognition theory. A knowledge-situation-behavior latent variable moderator model was constructed and tested with visitor survey data from Shennongjia National Park, Hubei Province, China. The findings showed that situations had a significant positive moderating effect on the relationship between environmental knowledge and ERB. Books, articles, authors and familiar people had a significant positive moderating effect on ERB, as did environmental interpretation and staff guidance. Precise measures to promote the ERB of national park visitors were proposed.

Item Type:	Article
Additional Information:	This article belongs to the Special Issue Land Issues and Their Impact on Tourism Development.
Uncontrolled Keywords:	environmentally responsible behavior; altruism; environmental knowledge; situated cognition theory; national parks; moderating effects
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Greenwich Business School > Tourism and Marketing Research Centre (TMRC) Greenwich Business School > Networks and Urban Systems Centre (NUSC)
Related URLs:	Publisher
Last Modified:	02 Dec 2024 16:26
URI:	http://gala.gre.ac.uk/id/eprint/33802

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