Gao, Xiaowen ORCID: 0000-0002-6682-6193 , Ngoasong, Michael and Wang, Jinmin (2017) The role of technology context in influencing rural entrepreneurship in China: a focus on Taobao Villages. [Working Paper] (Unpublished)

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Abstract

What are the entry choices and post-entry decisions of rural microentrepreneurs seeking new business opportunities that have emerged because of developments in digital platforms China? By addressing the above questions, we contribute to existing innovation literature by critically exploring the contextual influences of e-commerce platforms on microentrepreneurs.

Item Type:	Working Paper
Uncontrolled Keywords:	e-commerce, digital platforms, microentrepreneurs, China
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Accounting & Finance
Last Modified:	15 Feb 2021 16:23
URI:	http://gala.gre.ac.uk/id/eprint/31117

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