Skip navigation

Brand name nomenclature of UK law firms

Brand name nomenclature of UK law firms

Mogaji, Emmanuel ORCID logoORCID: https://orcid.org/0000-0003-0544-4842 (2020) Brand name nomenclature of UK law firms. [Working Paper] (doi:10.2139/ssrn.3644042)

[thumbnail of Submitted version] PDF (Submitted version)
30010 MOGAJI_Brand_Name_Nomenclature_Of_UK_Law_Firms_(Sub)_2020.pdf - Submitted Version
Restricted to Repository staff only

Download (297kB) | Request a copy

Abstract

Law firms are often required to use the last names of their partners; they are prohibited from using brand names that can distinguish their law firms. This limitation often forces them to use different naming structures to abide by their naming regulations. This paper explores the naming nomenclatures of Top 200 UK Law Firms to understand different naming structures adopted by these firms. The result highlights twelve different naming structures. The study presents theoretical and managerial implications relevant for researchers with interest in branding, law practitioners and brand managers.

Item Type: Working Paper
Uncontrolled Keywords: UK, law firms, partners, partnership, branding, brand identity naming, naming structure, nomenclature
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 27 Nov 2020 14:59
URI: http://gala.gre.ac.uk/id/eprint/30010

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics