Kuenzel, Sven and Krolikowska, Ewa ORCID: https://orcid.org/0000-0002-0739-2110 (2007) Client loyalty: play the loyalty card. Accountancy Age. ISSN 0001-4672 (Print), 0001-4671 (Online)

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Abstract

What keeps company executives committed and loyal to their auditors? Dr Sven Kuenzel and Ewa Krolikowska share the results of their recent survey

Item Type:	Article
Uncontrolled Keywords:	client loyalty, long-term clients, stock-exchange companies, auditors, accounting firms,
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HG Finance
Faculty / School / Research Centre / Research Group:	Faculty of Business > Department of Marketing, Events & Tourism
Related URLs:	Publisher Publisher Organisation
Last Modified:	04 Sep 2020 17:42
URI:	http://gala.gre.ac.uk/id/eprint/2955

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