Client loyalty: play the loyalty card
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Kuenzel, Sven and Krolikowska, Ewa ORCID: 0000-0002-0739-2110 (2007) Client loyalty: play the loyalty card. Accountancy Age. ISSN 0001-4672 (Print), 0001-4671 (Online)
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Official URL: http://www.accountancyage.com/aa/feature/1774320/c...
Abstract
What keeps company executives committed and loyal to their auditors? Dr Sven Kuenzel and Ewa Krolikowska share the results of their recent survey
Item Type: | Article |
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Uncontrolled Keywords: | client loyalty, long-term clients, stock-exchange companies, auditors, accounting firms, |
Subjects: | H Social Sciences > HF Commerce H Social Sciences > HG Finance |
Faculty / School / Research Centre / Research Group: | Faculty of Business > Department of Marketing, Events & Tourism |
Related URLs: | |
Last Modified: | 04 Sep 2020 17:42 |
URI: | http://gala.gre.ac.uk/id/eprint/2955 |
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