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Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands

Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands

Ma, Jenny (2020) Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands. Journal of Textile Science and Fashion Technology, 5 (2). ISSN 2641-192X (doi:https://doi.org/10.33552/JTSFT.2019.05.000607)

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Item Type: Article
Uncontrolled Keywords: cultural diversity, luxury fashion brands
Subjects: H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group: Faculty of Business
Faculty of Business > Department of Marketing, Events & Tourism
Last Modified: 04 Jun 2020 11:53
URI: http://gala.gre.ac.uk/id/eprint/28285

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