Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands
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Ma, Jenny (2020) Reconnecting with customers through culture – revisiting the concept of cultural diversity in luxury fashion brands. Journal of Textile Science and Fashion Technology, 5 (2). ISSN 2641-192X (doi:https://doi.org/10.33552/JTSFT.2019.05.000607)
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28285 MA_Reconnecting_With_Customers_Through_Culture_(OA)_2020.pdf - Published Version Available under License Creative Commons Attribution. Download (263kB) | Preview |
Official URL: https://irispublishers.com/jtsft/fulltext/reconnec...
Item Type: | Article |
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Uncontrolled Keywords: | cultural diversity, luxury fashion brands |
Subjects: | H Social Sciences > H Social Sciences (General) |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism |
Last Modified: | 04 Jun 2020 11:53 |
URI: | http://gala.gre.ac.uk/id/eprint/28285 |
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