Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Reporting sustainability in UK energy industry. In: Global Branding Conference, 13 – 15 May 2020, Sheffield Hallam University, Sheffield, UK. (Unpublished)

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Abstract

Across the globe, consumers are increasingly becoming aware of the environmental damages and degradation harmful effects of their consumptions (Panda, et al., 2020). Consumers’ awareness of environmental sustainability is also increasing as is evident from their commitment to protecting the environment with events such as the school climate strike and Extinction Rebellion Protests. Customers anticipate that companies will comprehensively create a balance between the current environmental situation and their business interests. This paper evaluates the sustainability initiatives of the biggest energy companies in the United Kingdom to understand how they are positioning their brands in the context of their sustainability initiatives.

Item Type:	Conference or Conference Paper (Paper)
Uncontrolled Keywords:	UK, energy, sustainability, report, SDG, GRI
Subjects:	H Social Sciences > H Social Sciences (General)
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	27 Nov 2020 15:27
URI:	http://gala.gre.ac.uk/id/eprint/27971

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