Olaleye, Sunday, Ukpadi, Dandison and Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842 (2020) Public vs private universities in Nigeria: market dynamics perspective. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Understanding the Higher Education Market in Africa. Routledge Studies in Marketing . Routledge, Oxfordshire, UK. ISBN 978-0367344382

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Abstract

Due to the scarcity of literature in developing countries of Africa, there is a need for a conceptual paper on the market dynamics perspective of the Nigerian public and private universities. The price signal influences the two-tier of universities growth. This signal has a different impact on its stakeholders. This study intends to examine the market dynamics of public and private universities in Nigeria. It aims to ascertain how price signal affects the Nigerian public and private universities market and the distinct factors that differentiate the public from private universities in the Nigerian context. The study conducted a literature review to identify the external and internal influences of public and private universities in Nigeria. The present study contributes to and broadens the knowledge of higher education in the country, explicitly highlighting the market dynamics caused by the demand and supply of higher education. Likewise, it offers practical implications for administrators, managers, and researchers with interest in higher education marketing. The study discussed its limitation and proposed future studies.

Item Type:	Book Section
Uncontrolled Keywords:	public university, private university, market dynamics, Nigeria
Subjects:	H Social Sciences > HB Economic Theory L Education > LB Theory and practice of education
Faculty / School / Research Centre / Research Group:	Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism
Last Modified:	18 Sep 2021 01:38
URI:	http://gala.gre.ac.uk/id/eprint/26185

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