Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert (2020) Exploring factors influencing student choice in Africa: introduction to edited collection. In: Mogaji, Emmanuel ORCID: https://orcid.org/0000-0003-0544-4842, Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa - Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 3-13. ISBN 978-3030393786; 978-3030393793 (doi:10.1007/978-3-030-39379-3_1)

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Abstract

Universities in Africa are witnessing unprecedented growth; The government is establishing more universities, and private institutions are also coming on board to meet the growing demands for university places. As well as the increasing numbers of universities in Africa, there are also international partnerships with universities in Europe and America, while some other universities are opening campuses in Africa. Due to this increase, prospective university students have an increasingly wide range of choices. Understanding this student choice is essential for the marketing strategies of the universities. This process has been extensively researched in literature. This plethora of knowledge, however, has focused on developed countries, leaving a gap in our knowledge about student choices in Africa. This chapter introduces the coverage and contents of the edited book which explores student choices in Africa. This book on Higher Education Marketing in Africa - Explorations on Student Choice focuses on different factors that influence the choice of prospective students in Africa to study at a particular university. The authors have covered different geographies on the continent and employed different methodological approaches to reach their study conclusions. The authors’ affiliations are also international in scope. The collection reflects the diversity and breadth of current research within this stimulating and evolving research area.

Item Type:	Book Section
Uncontrolled Keywords:	student choice; influence; higher education; marketing; Africa; choice criteria
Subjects:	L Education > L Education (General) L Education > LB Theory and practice of education L Education > LB Theory and practice of education > LB2300 Higher Education
Faculty / School / Research Centre / Research Group:	Faculty of Business
Last Modified:	12 Jan 2024 13:47
URI:	http://gala.gre.ac.uk/id/eprint/26165

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