Hinson, Robert and Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2020) Co-creation of value by universities and prospective students: towards an informed decision-making process. In: Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 , Maringe, Felix and Hinson, Robert, (eds.) Higher Education Marketing in Africa: Explorations on Student Choice. Palgrave Macmillan - Springer, Cham, Switzerland, pp. 17-46. ISBN 978-3030393786; 978-3030393793; 978-3030393816 (doi:https://doi.org/10.1007/978-3-030-39379-3_2)

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PDF (Author's Accepted Chapter) 26163 MOGAJI_Co-creation_Of_Value_By_Universities_And_Prospective_Students_(AAM)_2019.pdf - Accepted Version Download (456kB) | Preview

Abstract

African Universities are making an effort to offer values and enhance the human resources and development of the continent. Also, there are growing demands for higher education places on the continent. This paper offers a theoretical insight into the value delivery systems of the Universities and the factors influencing choice. The chapter is theoretically positioned to recognise the co-creation of value between the University and prospective students. This chapter extends theoretical knowledge on value creation, student choice and marketing of higher education. Implications for managers with regards to the value audit, communication and engagement are also presented.

Item Type:	Book Section
Uncontrolled Keywords:	universities; students; value; co-creation; Africa; student choice
Subjects:	H Social Sciences > H Social Sciences (General) L Education > L Education (General) L Education > LB Theory and practice of education
Faculty / School / Research Centre / Research Group:	Faculty of Business
Last Modified:	22 Jan 2024 15:04
URI:	http://gala.gre.ac.uk/id/eprint/26163

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