Types and Location of Nigerian Universities
Mogaji, Emmanuel ORCID: 0000-0003-0544-4842 (2019) Types and Location of Nigerian Universities. [Working Paper]
PDF (Published version)
26157 MOGAJI_Types_And_Location_Of_Nigerian_Universities_(Pub)_2019.pdf - Published Version Restricted to Repository staff only Download (813kB) | Request a copy |
Abstract
Marketing higher education in Africa is a growing research domain, and there is a shortage of knowledge about how higher education in Africa are marketing themselves towards prospective students. Despite inadequate funding for the existing tertiary institutions, there are growing numbers of Universities to meet the quest of students for higher education. Understanding the size and key stakeholders in this market is for both administrative and research purposes. Likewise, it is essential for strategic planning and developing effective marketing communications strategies. The paper presents an overview of Universities structure in Nigeria, recognising the different classification of the public and private Universities. The number of Universities across different states and geo-political zones are presented. The analysis offers both theoretical and practical implications for researchers, University managers and policymakers.
Item Type: | Working Paper |
---|---|
Uncontrolled Keywords: | Nigeria, universities, public, private, state federal, marketing, typology |
Subjects: | H Social Sciences > H Social Sciences (General) |
Faculty / School / Research Centre / Research Group: | Faculty of Business Faculty of Business > Department of Marketing, Events & Tourism |
Last Modified: | 06 Dec 2019 12:20 |
URI: | http://gala.gre.ac.uk/id/eprint/26157 |
Actions (login required)
View Item |
Downloads
Downloads per month over past year