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Evaluative conditioning effects are modulated by the nature of contextual pairings

Evaluative conditioning effects are modulated by the nature of contextual pairings

Hughes, Sean, Ye, Yang ORCID logoORCID: https://orcid.org/0000-0001-7142-3869 and De Houwer, Jan (2018) Evaluative conditioning effects are modulated by the nature of contextual pairings. Cognition and Emotion, 33 (5). pp. 871-884. ISSN 0269-9931 (Print), 1464-0600 (Online) (doi:10.1080/02699931.2018.1500882)

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Abstract

Across two studies participants completed a learning phase comprised of two types of trials: context pairing trials in which two (valenced or non-valenced) words were identical or opposite to one another and evaluative conditioning (EC) trials in which a CS was paired with a US. Based on the idea that EC occurs because CS-US pairings function as a symbolic cue about the relation between the CS and the US, we hypothesized that the nature of context pairings (identical or opposite) might moderate EC effects. Results indicate that identity-based context pairs led to typical assimilative explicit and implicit effects whereas opposition-based pairs led to attenuated effects. Implications and different accounts of our findings are discussed.

Item Type: Article
Uncontrolled Keywords: evaluative conditioning, symbolic, relational qualifier, implicit evaluation
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Faculty / School / Research Centre / Research Group: Faculty of Education, Health & Human Sciences
Faculty of Education, Health & Human Sciences > School of Human Sciences (HUM)
Last Modified: 18 Oct 2019 08:39
URI: http://gala.gre.ac.uk/id/eprint/25107

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